FAQs

AEO's core goal is zero-click visibility—to be the direct answer displayed in a snippet or read by a voice assistant. SEO's core goal is to achieve high rankings to drive clicks to your website and increase traffic.

Start with SEO. A strong, authoritative website is required before any AI system will trust your content. Once the SEO foundation is solid, prioritize AEO for quick answers and voice search, and then GEO to ensure visibility in complex, synthesized AI overviews.

To succeed with GEO, your content must demonstrate high E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). AI models prioritize content that is:

• Contextually Deep: Thoroughly covers a topic.
• Structured Clearly: Uses proper headings, lists, and schema markup.
• Factual and Credible: Provides verifiable data and strong sources.

The difference lies in the visibility goal: AEO (Answer Engine Optimization) aims to be the direct, quick answer shown in a small featured snippet or read aloud by a voice assistant. GEO (Generative Engine Optimization) aims to be the trusted source that a Large Language Model (LLM) will cite, synthesize, or reference when generating a long, conversational AI summary.

No, SEO is not dead—it’s the foundation. SEO (Search Engine Optimization) remains the critical base. Without a strong, trustworthy website, your content won't be crawled or indexed. AEO and GEO are simply new ways of optimizing that foundational content for modern answers and AI consumption.

No. AEO complements SEO. It is a crucial layer that future-proofs your brand's authority in the evolving, AI-driven digital landscape.

Featured snippet optimization targets predictable Google outputs. AEO targets the variable, often answers generated by Large Language Models (LLMs) like Gemini, focusing on being the cited authority within the text.

Key metrics are: Brand Visibility Score in AI Models, Position/Priority of your brand in the AI answer, and Downstream Conversions (actions taken by users referred from AI platforms).

The Answer Engine Optimization ROI is measured by tracking Brand Visibility Score (frequency of brand mention in AI answers) and the improved quality/intent of downstream traffic.

Traditional SEO focuses on clicks and high search rankings. Answer Engine Optimization (AEO) focuses on ensuring your brand is directly cited as an authoritative source within AI-generated, zero-click answers.