FAQs

One main goal, repeated as the user scrolls down the page. You want it right there when they finally decide to click. You can include a secondary, low-pressure option like a newsletter sign-up, but it should visually take a backseat. Never let two CTAs fight for attention.

Yes, if search engines can't actually read the page. If your text is locked inside JavaScript or graphics, crawlers will miss it completely. Keep your text in standard HTML, use proper headers, and make sure server-side rendering is turned on.

Hit Google's "Good" Core Web Vitals: LCP under 2.5s, INP under 200ms, and CLS below 0.1. Try to keep mobile page weight under 2MB. Most importantly, test your site on actual, physical mid-range phones on 4G. Desktop simulators lie.

Stick to the clues the user just gave you. Adjust your headlines based on the specific ad they clicked or the device they're using. Never pull in external CRM data, like their job title or company name, unless they literally just typed it in.

It entirely depends on the campaign. For a short-term or seasonal push, use a "noindex" tag so dead pages don't drag down your main site's SEO later. If it's an evergreen project, let search engines index it. Decide this during planning, not after launch.

Give it about 14 to 21 days of steady traffic. Watch your conversion rates, time on page, and exactly where people stop scrolling. Just make sure your tracking is fully baked in before you launch, or you'll lose your most valuable early data.

Think of a microsite as an immersive, multi-page story built for a specific campaign or launch. It's designed to build an emotional connection. A landing page is just a single screen built to do one thing quickly: get a conversion.

Usually, no. Most modern content management systems allow you to build separate subdomains within your existing infrastructure. This keeps your marketing tech stack consolidated.

The most common failure is treating the microsite exactly like a traditional website. Companies add global navigation links and unrelated corporate information, reintroducing the exact distractions the microsite was built to eliminate.

Yes. While many marketers build them for short-term product launches, an evergreen educational microsite serves as a permanent lead generation engine. You simply update the data and resources periodically.